Business and entrepreneurship (5 cr)

Objective

You are able to assess the role and potential of entrepreneurship in society. You are able to demonstrate your familiarity with and explain the opportunities for entrepreneurship offered by digital society. You are able to describe what the operations and processes of enterprises involve. You are able to compare the forms of business ownership in different situations. You are able to demonstrate your familiarity with the main stakeholder groups of enterprises.

Content

What opportunities does digital society offer for entrepreneurship? What is the role of entrepreneurship in society? What are the operational processes of enterprises? What are the main stakeholder groups? What aspects must be considered when deciding the form of businesses? What are the key interest groups?

Evaluation

Students can
a. systematically use professional vocabulary.
b.look for information in the key information sources of the field.
d. work together with customers, users and target groups.
f. work as team members in a goal-oriented way.

Course material

Viitala, R. ja Jylhä, E. 2013. Liiketoimintaosaaminen: menestyvän yritystoiminnan perusta. Helsinki: Edita (soveltuvin osin, saatavilla myös e-aineistona).

Hesso, J. 2015. Hyvä liiketoimintasuunnitelma. 2., uud. painos. Helsinki: Kauppakamari. (e-aineisto, soveltuvin osin)

Hämäläinen, V., Maula, H. & Suominen, K. 2016. Digiajan strategia. [Helsinki]: Alma. (e-aineisto)

Ilmarinen, V. & Koskela, K. 2015. Digitalisaatio: Yritysjohdon käsikirja. [Helsinki]: Talentum. (e-aineisto)

Evaluation scale

1-5