Marketing managementLaajuus (5 cr)
Code: MB00ED82
Credits
5 op
Teaching language
- English
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Enrollment
08.01.2024 - 28.01.2024
Timing
01.01.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Mari Hämäläinen
- Slaveya Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
MBKV24KYInternational business management, master studies
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Materials
Study materials are given in the first contact session and can be found in Learn.
Teaching methods
You participate in contact lessons according to our timetables. This course includes contact teaching, group works and independent work.
Employer connections
This course includes assignments that can be applied in working life.
Exam schedules
This course doesn´t have an exam. Completing this course requires accepted assignments.
Student workload
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Content scheduling
- marketing strategy
- brand management
- evaluating marketing performance
Further information
This course starts with a pre-assignment. Instruction for the assignment will be given by email before the course.
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Enrollment
09.01.2023 - 31.01.2023
Timing
03.02.2023 - 17.03.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
3 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Mari Hämäläinen
- Slaveya Hämäläinen
Teacher in charge
Mari Maunula
Groups
-
MBKV23KYInternational business management, master studies
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Materials
Study materials are given in the first contact session and can be found in Learn.
Teaching methods
You participate in contact lessons according to our timetables. This course includes contact teaching, group works and independent work.
Employer connections
This course includes assignments that can be applied in working life.
Exam schedules
This course doesn´t have an exam. Completing this course requires accepted assignments.
Student workload
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Content scheduling
- marketing strategy
- brand management
- evaluating marketing performance
Further information
This course starts with a pre-assignment. Instruction for the assignment will be given by email before the course.
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Enrollment
10.01.2022 - 23.01.2022
Timing
03.02.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
RDI portion
3 op
Mode of delivery
Contact teaching
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Pia Jääskeläinen
Teacher in charge
Pia Jääskeläinen
Groups
-
MBKV22KYInternational business management, master studies
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.