Strategic management in digital economyLaajuus (5 cr)

Objective

Students can define the effects of the digital competitive and operational environment to a company’s business. Students can analyse business and the changing business environment from the strategic viewpoint. Students can use the main concepts and tools of strategic planning. Students can draw up and carry out a strategy plan.

Content

How does the digital competitive and operational environment affect a company’s business? How can business operations and a changing operational environment be analysed? What methods are to be used in analysing? What are the main strategies? What is a good strategy plan like? How is a strategy plan carried out?

Qualifications

Basics of business and business environment

Assessment criteria, good (3)

Students can a. acquire, use, produce and evaluate critically diversified information for the basis of strategic planning   b. solve demanding strategic issues in an organisation e. evaluate strategic approaches in their own professional field and justify their use from the management and development viewpoint f. work independently in demanding strategic management expert duties or as an entrepreneur g. communicate in a proficient and logical way