Market- and customer intelligenceLaajuus (5 cr)

Objective

You can acquire and analyse market knowledge and customer knowledge relevant to the business You are able to develop the use of market- and customer knowledgein the organization You are able to generate new knowledge in a group work You are able to deploy data in English language and communicate in English

Content

Why is market- and customer intelligence vital for a company? What are the topicalissues related to market- and customer intelligence? How to gather and analyse market- and customer data? How to develop the use of market- and customer knowledge in the company?

Qualifications

Basic business knowledge is required.

Assessment criteria, good (3)

a)You can find, study, produce and critically evaluate data in your field of expertise b)You can solve demanding problems in research and development c) You can independently evaluate and manage operations involving individuals and groups. g) You can communicate proficiently and systematically in English