Opinto-opas

Osaamistavoitteet

As the result of this study unit you will be able to:
- understand the relevance and impact of the digital transformation
- develop strategies for organisations to succeed in a constantly changing digital landscape
- analyse challengs, opportunities and decision problems of managing digital business in an organization
- evaluate possible risks of different strategies and instruments of digital businesses

Sisältö

What are the current challenges and opportunities of the digital transformation on organisations and consumers?
What are the key theories, concepts and techniques that are applied to digital technology and media to enhance the competitiveness of an organisation and to operate successfully in a constantly changing digital environment?
What are the principles of digital marketing and its application to a transforming digital business?
What are the key E-CRM and E-Commerce processes?
How to manage legal and ethical aspects as well as digital business ethics in internationalising businesses?