Productization of customer-oriented data-based wellbeing servicesLaajuus (5 cr)

Objective

You know what wellbeing business is.
You know the wellbeing actors and how to create business networks.
You can productize / commercialize customer-oriented data-based wellbeing services.
You can make use of digitalisation in productizing data-based wellbeing services.

Content

What is wellbeing business?
What are welfare actors and providers?
How to create a business network?
How to productize / commercialize customer-oriented data-based wellbeing services?
How to make use of digitalization in productising data-based wellbeing services?

Materials

Development of customer-oriented data-based wellbeing services

Accomplishment methods

Students can
a. find, study, produce and evaluate critically data related to producing data-based wellbeing services.
b. solve demanding problems related to wellbeing service productization.
d. be responsible and develop functions independently.
e. evaluate different strategic approaches and justify their use from the viewpoint of productizing services.