Sales and promotion managementLaajuus (5 op)

Osaamistavoitteet

Students are able to:think critically and evaluate the role of sales and promotionpay special attention on understanding the consumer needs in order to communicate with him betterapply concepts, theories, and tools to develop the best possible campaigns and executions for the tourism and hospitality product or service and relevant audienceacquire broad understandings of and skills in sales and promotion so that they can transfer this knowledge between and among tourism industryidentify various consumer buying motives and appeal to these motives in their work

Sisältö

How marketing campaigns are created to promote and sell better hospitality and tourism products and services?Which product features and benefits could be used in relation to the selling process?How to evaluate various results-oriented promotional tools in terms of target audience and corporate objectives?What is the role of sales promotion in corporate and marketing plans to identify appropriate opportunities for implementation?What are the advantages and disadvantages of various consumer promotions techniques?How to select the proper promotional tools according to purchase behaviours and push and pull strategies over the tourism product/service life cycle?

Arviointikriteerit, hyvä (3)

Exam, grading 1-5