Marketing Research and IntelligenceLaajuus (5 op)

Osaamistavoitteet

After completing this course, student will be able to: understand what is meant by marketing research use different areas of marketing research including customer research use different stages in marketing research understand the difference between quantitative and qualitative data analyze qualitative data  

Sisältö

During the lectures, students learn various examples and exercises related to marketing research students design their own interview questions and interview people students write a marketing research report about their chosen subject students present their reports in a PowerPoint presentation

Arviointikriteerit, hyvä (3)

Assignments and active participation . Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0)