Digital marketing communicationsLaajuus (5 cr)

Objective

Students can plan and use appropriately the means of digital marketing communications to different target groups, taking into account the goals, message and measurement of the communications. Students are able to draw up an integrated marketing communications plan. Students master the technical basic skills of computer graphics and layout Students can act according to the ethical principles of marketing communications.

Content

What do integrated marketing communications and digital marketing communications mean? What is included in the planning of marketing communications? How is the social media utilised in marketing communications? How are computer graphics and layout programs utilised? How is digital marketing communications monitored and measured? What are the ethical principles of marketing communications? How is an integrated marketing communications plan made for a product or service?

Qualifications

E-marketing and selling in digital economy

Assessment criteria, good (3)

a) Students can use the professional terminology of marketing communications proficiently c) Students are able to draw up an integrated marketing communications plan for a product or service e) Students can use the main methods and programs of digital marketing communications g) Students can justify their operations according to the ethical principles of marketing communications