Principles of MarketingLaajuus (5 cr)

Objective

  Students use systematically the concepts related to the principles of marketing Students can evaluate and apply modern marketing thinking Students can perceive the main operational environment of marketing Students can apply the elements of the marketing mix to different situations and organisations       

Content

What is marketing thinking? What does the marketing environment consist of? How are the main elements of the marketing mix used for reaching the goals of the company? 

Qualifications

No prerequisites 

Assessment criteria, good (3)

  a.Students can systematically use the concepts related to the principles of marketing b.Students can search for information in the main marketing information sources c.Students can perceive interrelated tasks d.Students can act with customers and target groups e.Students can use the main operational models of marketing