Customer intelligence and customer relationshipsLaajuus (5 op)

Osaamistavoitteet

Students use systematically terminology related to customer service work. Students are able to take into consideration the factors related to the consumer behaviourof different customer and target groups. Students can describe the main principles and operations related to customer relationship marketing and act accordingly. Students can describe the main principles related to management of customerships.  

Sisältö

What are the consumers like as customers? What are companies and other organisations like as customers? How are customer relations built, maintained and developed? What is customerships management?

Edeltävä osaaminen

Principles of marketing course or equivalent studies required.

Arviointikriteerit, hyvä (3)

a) Students can use systematically terminology related to customer service work. c) Students can perceive interrelated tasks in maintaining customer relations and customerships management f) Students are able to work with customers, users and target groups