Managing eBusinessLaajuus (5 cr)

Objective

You learn the concepts and practices of electronic business. You can identify the differences and similarities between e-business and traditional business and understand the possibilities of information networks in business. You learn to design and manage business processes in online environment and understand the possibilities of peer production, zero pricing and social media for modern companies. 

Content

What are the unique features of e-business? How does Internet and e-business change the operational environment of a modern company? What can we learn from business and revenue models of successful online companies? How to start and manage your own e-business? How to utilize Internet and social media in marketing?

Qualifications

Basic knowledge about marketing and marketing communication and supply chain management

Assessment criteria, good (3)

a) You know and actively use the basic concepts of e-business and e-commerce c) You understand how modern companies can utilize the possibilities of online environment as a part of their daily operations f) You are able to act as a member of a group in classroom tasks and home assignments