Principles of MarketingLaajuus (5 op)

Osaamistavoitteet

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Sisältö

What is marketing thinking? What does the marketing environment consist of? How are the main elements of the marketing mix used for reaching the goals of the company? 

Edeltävä osaaminen

No prerequisites 

Arviointikriteerit, hyvä (3)

  a.Students can systematically use the concepts related to the principles of marketing b.Students can search for information in the main marketing information sources c.Students can perceive interrelated tasks d.Students can act with customers and target groups e.Students can use the main operational models of marketing