ProductisationLaajuus (5 cr)

Objective

Students use the professional terminology of productization and commercialisationsystematically Student scan describe and apply the methods of service productization Students can describe and apply the methods of commercialisation

Content

How is customer intelligence acquired for the basis of service development? How can the service mix be evaluated and developed? What is service quality made of and what is its significance in productization? What are the methods of service productization? How are service products branded and launched on the market?

Qualifications

No prerequisities

Assessment criteria, good (3)

a) Students can use the professional terminology of productization and commercialisationsystematically c) Students can perceive interrelated tasks in service productization and commercialisation e) Students can use the main methods and systems of productization and commercialisation