Brand ManagementLaajuus (5 cr)

Objective

Students use brand management concepts systematically. Students can describe the processes related to brand development, marketing and management and the factors affecting them. Students can chart the current situation of an organisation’sbrand and make a plan to develop it.

Content

What is a brand and what does brand management mean? How is a brand built? How is brand marketed? How can brand value to consumers and organisations be measured and developed?

Qualifications

Principles of Marketing or equivalent studies required.

Assessment criteria, good (3)

a) Students can use brand management concepts systematically c) students can perceive interrelated tasks in brand management  e) Students can use the main methods and systems related to brand building and management