Planning of Marketing CommunicationLaajuus (5 cr)

Objective

You can use logically the concepts of marketing communication. You can plan and use marketing communication methods for  different segments according to the targets of communication. You can design an integrated marketing communication program or short term campaign for a product or a service. You can behave according to the objectives of the group. You obey the ethic principles of marketing communication  

Content

What are the objectives, segments and means of marketing communication? What is included in planning different sectors of marketing communication like advertising, sales promotion, public relations, publicity, sponsoring etc. ? How to design an integrated marketing communication program or campaign for a product or a service? What are the ethic principles of marketing communication?   

Qualifications

 Principles of Marketing 

Assessment criteria, good (3)

a) you can use logically the concepts of integrated marketing communication c) you know how to plan advertising, sales promotion, public relations and publicity, sponsoring etc. e) you can design an integrated marketing communication program or campaign f) you can behave according to the objectives of the design group g) you obey the ethic principles of marketing communication