International Services MarketingLaajuus (5 cr)

Objective

At the end of the study unit, the student is expected to be able to -          explain the key concepts in services marketing -          discuss the principles of service business logic -          develop a service offering creating competitive advantage -          knows how to improve service quality -          distinguish main strategies for internationalizing services

Content

role and planning of services, commercialization and service concept, service quality, service value-creating logic

Assessment criteria, good (3)

Students are evaluated on their knowledge, skills and attitudes. 1-5