International Services MarketingLaajuus (5 op)

Osaamistavoitteet

At the end of the study unit, the student is expected to be able to -         -   explain the key concepts in services marketing -          - discuss the principles of service business logic -        -   develop a service offering creating competitive advantage -         -  knows how to improve service quality -         -  distinguish main strategies for internationalizing services

Sisältö

role and planning of services, commercialization and service concept, service quality, service value-creating logic

Arviointikriteerit, hyvä (3)

Students are evaluated on their knowledge, skills and attitudes. 1-5