Global Customer Relationship ManagementLaajuus (5 op)

Osaamistavoitteet

At the end of the course, the student is expected to be able to - comprehend the scope of CRM (Customer Relationship Management) and SRM (Supplier Relationship Management) from both strategic as well as operational perspective. - comprehend the importance of key customers and CRM as a value-creating business process - can build and manage profitable customer relationships - have basic skills in how to use CRM programmes

Sisältö

customer relationship management as a strategic management philosophy and key business process supplier relationship management processes strategic account management, i.e. key customers/suppliers management practical work with available CRM software one-to-one marketing

Arviointikriteerit, hyvä (3)

Students are evaluated on their knowledge, skills and attitudes.         1-5