International MarketingLaajuus (5 op)

Osaamistavoitteet

At the end of the study unit, the student is expected to be able to assess the macro environmental forces of a given product on a foreign market plan a marketing strategy for a product including product, price, promotion and place decisions identify ethical issues and give suggestions how to solve them

Sisältö

Marketing research applications for international markets, cultural, social, political and economic environment as well as marketing mix strategies

Arviointikriteerit, hyvä (3)

Students are evaluated on their knowledge, skills and attitudes. 1-5