Sales and marketing managementLaajuus (5 cr)

Objective

You are able to
set sales and marketing goals, evaluate performance, and plan compensation systems
use sales and marketing analysis tools (for example market analysis, future forecasting and digital tools)
develop a sales team and help team members achieve goals by using coaching

Content

How to manage a sales team in b2b, b2c and digital contexts?
How to manage the sales and marketing strategy process?
How to use sales and marketing analysis tools, such as market analysis, future forecasting and digital tools?
How to implement effective team leadership?
How to develop a sales team?
How to coach individual sellers and sales teams?

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits

Materials

All the complementary courses of International Marketing study path

Evaluation

You can
c. develop teams by using coaching
e. use relevant strategic and operational level sales & marketing tools
f. lead sales team to achieve strategic goals