Sales and marketing management (5 op)

Tavoitteet

You are able to
set sales and marketing goals, evaluate performance, and plan compensation systems
use sales and marketing analysis tools (for example market analysis, future forecasting and digital tools)
develop a sales team and help team members achieve goals by using coaching

Sisältö

How to manage a sales team in b2b, b2c and digital contexts?
How to manage the sales and marketing strategy process?
How to use sales and marketing analysis tools, such as market analysis, future forecasting and digital tools?
How to implement effective team leadership?
How to develop a sales team?
How to coach individual sellers and sales teams?

Arviointiasteikko

1-5

Esitietovaatimukset

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits