Kansainvälinen markkinointiLaajuus (5 op)

Osaamistavoitteet

You are able to
analyse that marketing in different environments require different solutions?
assess the macro environmental forces in different markets?
plan an international marketing strategy including product, price, promotion and place decisions?
identify ethical issues related to international marketing?

Sisältö

How do cultural, social, political and economic environment affect international marketing?
What kind of?internationalisation process and operation modes can companies apply?
How do marketing mix strategies vary in different international markets?
How does digitalisation affect the international marketing of a company?

Edeltävä osaaminen

Customer oriented marketing 5 ECTS credits

Oppimateriaalit

International selling 5 ECTS credits
All the other complementary courses of International Marketing study path.

Arviointi

You can
use professional international marketing vocabulary and concepts in an expert way in different situations.
evaluate information sources critically
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
promote teams’ goal-oriented operations.
apply critically the ethical principles of the professional field in different situations.