Gathering marketing insightLaajuus (5 op)

Osaamistavoitteet

You are be able to?
collect marketing information for improved decision making required in international marketing.
use different sources for market/marketing data in international context?
apply market selection in internationalisation process?
apply marketing information in adaptation of marketing mix decisions to a target market

Sisältö

What tools and methods are used in marketing research?
What are the data sources for international marketing research?
How is the international marketing research process described?
How to define which country to enter?
How is marketing information used in adaptation of mix decisions to a target market?
How to carry out research in practice through a research project?

Edeltävä osaaminen

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits

Oppimateriaalit

All the complementary courses of International Marketing study path.

Arviointi

You can
use professional marketing research vocabulary?
can critically evaluate different sources of marketing research information?
can work as a team member in research project?
determine the appropriate models, methods, software and techniques, in marketing research?