Packaging a ProductLaajuus (5 cr)

Objective

You can carry out a customer analysis and a means analysis. You can set a market oriented and cost-effective price to a product package. You can package products together with cooperating companies. You are familiar with the legislation of packaging a product from the viewpoint of selling and marketing.

Content

How do you carry out a customer analysis and a means analysis? How do you design single products into customer-oriented and profitable product package? How do you act in a customer oriented way and in compliance with the legislation?

Qualifications

Experience based tourism business 15 cr 

Assessment criteria, good (3)

b) You look for information in the key information sources of the field. c) You carry out interrelated tasks fluently. d) You work together with customers, users and target groups. f) You show skills in managing team work.