Marketing and Management of E-servicesLaajuus (5 cr)
Course unit code: L12A104
General information
- Credits
- 5 cr
- Institution
- Peppi
Objective
Students use the professional terminology of productization and commercialisation systematically Students can describe and apply the methods of productization of electronic services Students can describe and apply the methods of commercialisation
Content
How is customer intelligence acquired for the basis of service development? How can the service mix be evaluated and developed? What is service quality made of and what is its significance in productization? What are the methods of service productization? How are service products branded and launched on the market?
Qualifications
No prerequisites
Assessment criteria, good (3)
a) Students can use the professional terminology of productization and commercialisation systematically c) Students can perceive interrelated tasks in service productization and commercialisation e) Students can use the main methods and systems of productization and commercialisation