Inbound marketingLaajuus (5 cr)
Code: LT00DT82
Credits
5 op
Objective
You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.
Content
What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?
Enrollment
02.08.2025 - 31.08.2025
Timing
01.09.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Groups
-
LTKV23SPBusiness management, full-time studies
Objective
You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.
Content
What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?
Evaluation scale
1-5
Enrollment
08.01.2024 - 14.01.2024
Timing
08.01.2024 - 31.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Management
Teachers
- Laura Hakanen
Teacher in charge
Laura Hakanen
Groups
-
LTKV22SP3Business, full-time studies
-
LTKV22KM5Business, part-time studies
-
LTKV21KM5Business, part-time studies
-
LTKV21SP3Business, full-time studies
-
VV2023-2024Optional studies 2023-2024
Objective
You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.
Content
What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?
Evaluation scale
1-5
Enrollment
02.01.2023 - 15.01.2023
Timing
06.03.2023 - 14.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Laura Hakanen
Teacher in charge
Laura Hakanen
Groups
-
LTKV20SP3Business, full-time studies
-
LTKV21KM5Business, part-time studies
-
LTKV20KM5Business, part-time studies
-
VV2022-2023Optional studies 2022-2023
-
LTKV21SP3Business, full-time studies
Objective
You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.
Content
What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?
Evaluation scale
1-5
Enrollment
08.11.2021 - 21.11.2021
Timing
14.02.2022 - 01.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
3 op
RDI portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Degree Programme in Business Management
Teachers
- Laura Hakanen
Teacher in charge
Laura Hakanen
Groups
-
LTKV19KM3
-
LTKV20KM5Business, part-time studies
Objective
You can utilize the principles of inbound marketing and public relations in creating marketing-related content.
You can use the inbound marketing tools.
You can produce personalized content and influencer marketing.
Content
What is inbound marketing and what are its tools?
How to create visibility through search engine optimization (SEO) as part of inbound marketing?
How to design personalized content marketing/PR messages (e.g. blogs in Wordpress, newsletters) to attract customers?
How to use opinion leaders and influencers as part of an inbound marketing campaign?
What is storytelling and how to utilize it in marketing?
Evaluation scale
1-5