B2B Services MarketingLaajuus (5 cr)
Course unit code: 306502412
General information
- Credits
- 5 cr
- Institution
- Peppi
Objective
The student knows the special features of services marketing and b2b marketing and knows the stages of b2b selling process. The student can plan b2b marketing.
Content
-services marketing -b2b marketing environment -buying and selling of b2b services -b2b marketing planning
Assessment criteria, good (3)
Excellent (5), Good (4-3), Satisfactory (2-1); failed.