International B2B MarketingLaajuus (5 op)

Osaamistavoitteet

The student understands the challenge and scope of international marketing and is able to assess international market opportunities. He/she can analyse and plan marketing strategies in b-to-b context.

Sisältö

-internationalisation -the impact of culture in international b-to-b marketing -international market opportunities -international marketing strategies -international marketing planning

Arviointikriteerit, hyvä (3)

Excellent (5), good (4-3), satisfactory (2-1), failed (0)