International B2B MarketingLaajuus (5 cr)
Course unit code: 306500314
General information
- Credits
- 5 cr
- Institution
- Peppi
Objective
The student understands the challenge and scope of international marketing and is able to assess international market opportunities. He/she can analyse and plan marketing strategies in b-to-b context.
Content
-internationalisation -the impact of culture in international b-to-b marketing -international market opportunities -international marketing strategies -international marketing planning
Assessment criteria, good (3)
Excellent (5), good (4-3), satisfactory (2-1), failed (0)