Strategic planningLaajuus (5 cr)

Objective

  The student is able to - collect and analyse data needed in strategic marketing planning - identify the success factors of the company in competition - justify the marketing strategy decisions from the point of view of company objectives - make a marketing plan based on the strategy - suggest control methods for monitoring the strategy implementation.

Content

  Marketing data management as a basis for strategic planning Methods of analysis Competitive strategies and defining of objectives Target group planning and positioning Marketing operations for implementing the strategy Marketing organisation, budgeting and control.

Assessment criteria, good (3)

Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0)