Study Guide

Objective

You can define what sales and marketing mean and understand their operational differences.
You can create a marketing plan in accordance with the business strategy goals of a business-oriented organisation.
You can implement marketing and sales in a customer-oriented manner in alignment with the goals of a business-oriented organisation

Content

How do you define the concepts of marketing, advertising, and sales, and compare their differences and similarities?
How do you define and analyze customer understanding?
How do you conduct and analyze marketing research?
How do you design and implement marketing and make strategic choices in line with the goals of the business?
How do you price products?
How do you integrate sales and marketing?
How do you utilize digital marketing and social media?

Assessment criteria, good (3)

use professional vocabulary and concepts in an expert way in different situations.
c. work as team members in working life expert duties and identify and describe the problems of the professional field.
d. evaluate operations in customer, user and target group situations.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
g. apply critically the ethical principles of the professional field in different situations