Commercialization of businessLaajuus (5 cr)

Objective

You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.

Content

How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?

Qualifications

No prerequisites.

Materials

From idea to innovation
Productization and conceptualization
IPR – Immaterial rights and product development
New venture financing and risk management
New venture vreation
Entrepreneurship sparring

Accomplishment methods

Students can
-use professional vocabulary systematically.
-look for information in the key information sources of the field.
-identify interrelated tasks.
-work together with customers, users and target groups.
-use the key models, methods, software and techniques of the professional field.
-work as team members in a goal-oriented way
-justify their actions according to the ethical principles of the professional field.