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Entrepreneurship and Small Business MarketingLaajuus (5 cr)

Code: MO00DB96

Credits

5 op

Objective

After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Content

-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise

Assessment criteria, good (3)

Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)

Enrollment

07.08.2023 - 31.10.2023

Timing

16.01.2023 - 31.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Xentre (vanhennettu) – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)

Campus

Ecampus

Teaching languages
  • English
Seats

1 - 40

Teachers
  • Slaveya Hämäläinen
Teacher in charge

Slaveya Hämäläinen

Groups
  • VV2022-2023
    Optional studies 2022-2023
  • VV2023-2024
    Optional studies 2023-2024

Objective

After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Content

-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise

Opiskelumateriaali

Study material is provided on the course platform.

Yksilölliset oppimisväylät

The course is completed on own pace within 4 months from the start date

TKI ja työelämäyhteistyö

Possible to work in a group with peers with a similar timetable

Tentit ja muut määräajat

Deadlines are informed on course platform.

Kansainvälinen yhteistyö

Possible international co-operation between students.

Opiskelijan työmäärä

135 hours

Toteutuksen osien kuvaus

1 Entrepreneurship challenge

2 Business opportunities
-business idea identification and development:

3 Building the business plan:
-analyses, financial and marketing planning, risk management

4 Practices of a new business establishment

Further information

Independent or group work.
Approved assignments, no exams.

Please, note that all grades for those who have completed the course so far will be registered on 16 June at 16. There will be no grades or approval in the course from 16 June to 6 August.

Evaluation scale

1-5

Assessment criteria, good (3)

Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)

Assessment methods and criteria

Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.

Enrollment

14.03.2022 - 31.03.2022

Timing

01.05.2022 - 14.08.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Xentre (vanhennettu) – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)

Campus

Ecampus

Teaching languages
  • English
Seats

20 - 30

Teachers
  • Slaveya Hämäläinen
Teacher in charge

Maarit Vahvanen

Groups
  • VV2021-2022
    Optional studies 2021-2022

Objective

After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Content

-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise

Opiskelumateriaali

Study material is provided on the course platform.

Yksilölliset oppimisväylät

-

TKI ja työelämäyhteistyö

-

Tentit ja muut määräajat

Deadlines are informed on course platform.

Kansainvälinen yhteistyö

Possible international co-operation between students.

Opiskelijan työmäärä

135 hours

Toteutuksen osien kuvaus

1 Entrepreneurship challenge

2 Business opportunities
-business idea identification and development:

3 Building the business plan:
-analyses, financial and marketing planning, risk management

4 Practices of a new business establishment

Further information

Independent or group work.
Assignments, no exams.

Evaluation scale

1-5

Assessment criteria, good (3)

Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)

Assessment methods and criteria

Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.

Enrollment

03.01.2022 - 16.01.2022

Timing

10.01.2022 - 01.05.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Xentre (vanhennettu) – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)

Campus

Ecampus

Teaching languages
  • English
Seats

20 - 30

Teachers
  • Sabine Suorsa
Teacher in charge

Mia Silvenius

Groups
  • VV2021-2022
    Optional studies 2021-2022

Objective

After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Content

-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise

Opiskelumateriaali

Study material is provided on the course platform.

Yksilölliset oppimisväylät

-

TKI ja työelämäyhteistyö

-

Tentit ja muut määräajat

Deadlines are informed on course platform.

Kansainvälinen yhteistyö

Possible international co-operation between students.

Opiskelijan työmäärä

135 hours

Toteutuksen osien kuvaus

1 Entrepreneurship challenge

2 Business opportunities
-business idea identification and development:

3 Building the business plan:
-analyses, financial and marketing planning, risk management

4 Practices of a new business establishment

Further information

Independent or group work.
Assignments, no exams.
There will be a start session where the instructor will explain the content and answer questions.

For more information ask Slaveya slaveya.hamalainen@xamk.fi

Evaluation scale

1-5

Assessment criteria, good (3)

Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)

Assessment methods and criteria

Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.