International destinationsLaajuus (5 cr)

Objective

You can -use the vocabulary and models connected to international tourism -look for information about the development, present state and future prospects of international tourism in the key information sources of the field -identify the main characteristics of development, present state and future prospects of international tourism -identify the main communication and distribution channels used by international tourists -compare the target groups, products and distribution channels of domestic destinations and destinations abroad

Content

What is the key terminology and what are the models connected to international tourism? Where do you find information about the development, present state and prospects of international tourism in the key information sources of the field? How do you identify the main characters of development, present state and prospects of international tourism How do you identify the main communication and distribution channels used by international tourists How do you compare the target groups, products and distribution channels of domestic destinations and destinations abroad

Qualifications

No prior studies required

Assessment criteria, good (3)

You can a) use the key terminology and concepts of domestic and international tourism systematically material used in English b) search information about the pull factors, major tourist areas, destinations and ways of travelling in Finland c) analyze Finnish nature and culture as a basis of experience-based tourism product development for international market; describe the structure of tourism business and traveler streams arriving to and leaving from Finland f) work in an international team