Customer-oriented service designLaajuus (5 cr)

Objective

You can use the concepts of service design. You can recognize the importance of customer information in developing hospitality service business. You can identify the process and central methods of service design. You can use the methods of service design in developing customer oriented products. You can cooperate with customers, users and target groups. You can work in a service design team.

Content

What are the key concepts of service design? What is the importance of customer information for developing hospitality service business? What are the characteristics of service design process and what are the central methods involved? How do you use the methods of service design in developing customer-oriented products? How do you work together with customers, users and target groups? How do you work in a service design team?

Qualifications

Basic studies in tourism and service production and management or corresponding knowledge.

Assessment criteria, good (3)

You can a) use the concepts of service design professionally c) recognize the importance of customer information in developing business and identify the process and central methods of service design d) cooperate with customers, users and target groups e) use the methods of service design in developing customer-oriented products f) work as a goal-oriented and responsible member in a service design team