Seasonality and tourism planningLaajuus (5 cr)

Objective

You are able to - understand the aspects of tourism planning and development at different levels -understand the processes of tourism planning and development -understand the concept of seasonality and its significance in tourism -take advantage of seasons and other regional strengths in tourism planning and development -to apply the practices and tools of tourism planning and development and connect them with company level objectives

Content

What are the different aspects of tourism planning and development at different levels? What are the processes and tools of tourism planning and development? How does seasonality affect tourism demand and supply? How do you cope with seasonality and utilize it and other regional characteristics in tourism planning and development? How do you apply the practices and tools of tourism planning and development and connect them with company level development?  

Qualifications

’Hospitality industry’ module or corresponding knowledge and skills

Assessment criteria, good (3)

Students can a) use professional vocabulary of tourism planning and seasonality systematically b) look for information about and for tourism planning and development in the key information sources of the field c) identify irrelated tasks of tourism planning d) work together with customers, users and target groups in tourism planning e) use the key models, methods, software and techniques of tourism planning and developing f) work as team members in a goal-oriented way g) apply the ethical principles of the professional field critically