Tourism product packagingLaajuus (5 cr)

Objective

You can: evaluate and utilise customer analyses and means analyses. evaluate new demand opportunities and productisation needs for a tourism and service business. productise tourism products and packages considering the market demand and the principles of sustainable development. design and deliver new tourism products in cooperation with various operators in the field. set a market-oriented and cost-effective price to a product package. You are familiar with the legislation and safety requirements that apply to marketing and delivering tourism products.

Content

How do you collect information about travellers and the requirements of travellers/customers considering tourism products and services? How do you define a tourism product and its various components? What are the opportunities to develop and design new tourism products? How do you design tourism products and productise them with cooperating companies? How do you set a market-oriented and cost-effective price to a product package and estimate the profitability? What are the requirements that legislation and safety regulations impose on tourism products and delivering them?

Qualifications

Hospitality business environment Customer-oriented product design or corresponding knowledge

Assessment criteria, good (3)

Students can a.use professional vocabulary systematically b.look for information in the key information sources of the field d.work together with customers, users and target groups. e.use the key models, methods, software and techniques of the professional field. f. work as team members in a goal-oriented way