Brand ambassador project (5 op)
Toteutuksen tunnus: VV00DO46-3002
Toteutuksen perustiedot
Ilmoittautumisaika
02.07.2018 - 31.07.2018
Ajoitus
01.08.2018 - 30.04.2019
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Toimipiste
Kouvolan kampus
Opetuskielet
- Englanti
Koulutus
- Degree Programme in International Business
Vastuuopettaja
Hugh Clack
Tavoitteet
You are be able to:
undertake a social media marketing campaign as a student of the programme
create engaging content in various social media platforms
promote Xamk and the programme at various events
Sisältö
Through independent study, you will:
create a social media presence for yourself using various platforms
utilise social media platforms to engage an audience as a brand ambassador of your degree programme
respond to questions and feedback on your social media platforms relating to Xamk and your degree programme
develop and manage successful social media marketing efforts
Yksilölliset oppimisväylät
Työviikkopohjainen oppimisväylä:
Independent and self-directed study.
Occasional meetings with course lecturer.
Tentit ja muut määräajat
None
Opiskelijan työmäärä
actively engaging in social media platforms and events
Arviointikriteerit, hyväksytty/hylätty
You can
a. use professional concepts expertly in different social media platforms
c. can evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such
f. can apply critical thinking of ethical principles in social media marketing
Lisätietoja opiskelijoille
Can only be taken by contacting course lecturer first.
Arviointiasteikko
Hyväksytty/Hylätty
Arviointikriteerit, hyvä (3)
Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing
Arviointikriteeri, hyväksytty/hylätty
Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing
Esitietovaatimukset
An active social media presence.
Lisätiedot
Can only be taken by contacting course lecturer first.