Brand ambassador projectLaajuus (5 cr)

Objective

You are be able to:
- undertake a social media marketing campaign as a student of your degree programme
- create engaging content in various social media platforms
- promote Xamk and your degree programme at various events.

Content

Through independent study, you will:
- create a social media presence for yourself using various platforms
- utilise social media platforms to engage an audience as a brand ambassador of your degree - programme
- respond to questions and feedback on your social media platforms relating to Xamk and your degree programme
- develop and manage successful social media marketing efforts.

Evaluation

Active participation in social media platforms and events.

Qualifications

An active social media presence.

Assessment criteria, good (3)

Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing

Assessment criteria, approved/failed

Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing

Further information

Can only be taken by contacting course lecturer first.