Study Guide

Objective

You understand the key concepts and content of search engine marketing.
You recognize and understand the importance of search engine marketing as part of the organization's digital marketing.
You know how to plan and implement search engine marketing from the perspective of the organization's goals.
You know how to evaluate the results of search engine marketing.

Content

What are the key concepts of search engine marketing, and what does it include?
What is the significance and role of search engine marketing as part of an organization's digital marketing?
How is search engine marketing planned and implemented, considering organizational goals?
How are the results of search engine marketing measured and analyzed?