Branding and visual designLaajuus (5 cr)

Objective

You understand the fundamentals of branding and its role in visual communication.
You are able to design visual identities that align with a brand’s values and audience.
You can apply design principles to create cohesive branding materials.
You are familiar with tools and workflows used in visual identity creation.

Content

What is branding and how does it influence perception and engagement?
How do you design a visual identity that communicates a brand’s message?
What are the key elements of visual branding (logos, colour palettes, typography)?
How do you apply branding consistently across different media and platforms?

Evaluation

Opiskelija osaa
a. use professional vocabulary and concepts in an expert way in different situations
c. work as team members in working life expert duties and identify and describe the problems of the professional field
d. evaluate operations in customer, user and target group situations
e. choose appropriate models, methods, software and techniques and justify the choice
f. promote teams’ goal-oriented operation