Web and social media analytics (5 cr)

Objective

You understand what elements can be measured in various online services and what they might tell. You can use the analysis tools of different services to analyze traffic. You can import data from systems elsewhere for analysis. You can combine data from different sources and perform analyzes based on the combined data.

Content

What information is available about the users of various web services and social media? How can data be collected? In what ways can data be analyzed? What meanings are hidden behind the data stream?

Course material

The course uses online materials, which are announced on the course platform as the course progresses.

Study forms and methods

This is an online course that will be done as it is. However, students can proceed at their own pace within the limits set by the start and end dates of the course.

RDI and work-related cooperation

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Timing of exams and assignments

The exams that you want to be included in the calculation of the overall grade must be completed by the end date of the implementation.

International cooperation

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Student workload

1 cr = 27h student work

Course part description

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Further information

There is no possibility of renewal in the course, but you must register for a new implementation in order to renew or get better grade.

Evaluation scale

1-5

Assessment methods and criteria

Assessment is based on online exams with questions about the theory and the tasks.

There is no possibility of renewal in the course, but you must register for a new implementation in order to renew or get better grade.