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Sales psychologyLaajuus (5 cr)

Code: MJ00ED29

Credits

5 op

Teaching language

  • Finnish

Responsible person

  • Matti Koivisto

Objective

You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.

Content

What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?

Enrollment

08.04.2024 - 21.04.2024

Timing

26.08.2024 - 20.12.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Kotka Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Master's Degree Programme in Project and Sales Management
Teachers
  • Jukka-Pekka Skön
Teacher in charge

Jukka-Pekka Skön

Groups
  • MJMI24SVY
    Project and sales management, master studies

Objective

You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.

Content

What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?

Evaluation scale

1-5

Enrollment

08.01.2024 - 28.01.2024

Timing

09.01.2024 - 30.04.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

1 - 115

Degree programmes
  • Master's Degree Programme in Project and Sales Management
Teachers
  • Jukka-Pekka Skön
Teacher in charge

Jukka-Pekka Skön

Groups
  • Master_eKampus

Objective

You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.

Content

What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?

Evaluation scale

1-5

Enrollment

14.08.2023 - 03.09.2023

Timing

26.09.2023 - 10.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

30 - 50

Degree programmes
  • Master's Degree Programme in Project and Sales Management
Teachers
  • Jukka-Pekka Skön
Groups
  • MJKT23SVY
    Project and sales management, master studies

Objective

You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.

Content

What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?

Evaluation scale

1-5

Enrollment

09.01.2023 - 23.01.2023

Timing

16.01.2023 - 01.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages
  • Finnish
Seats

1 - 115

Degree programmes
  • Master's Degree Programme in Project and Sales Management
Teachers
  • Jukka-Pekka Skön
Teacher in charge

Jukka-Pekka Skön

Groups
  • Master_eKampus

Objective

You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.

Content

What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?

Evaluation scale

1-5

Enrollment

15.08.2022 - 04.09.2022

Timing

27.09.2022 - 11.12.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Campus

Kotka Campus

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Master's Degree Programme in Project and Sales Management
Teachers
  • Matti Koivisto
Teacher in charge

Matti Koivisto

Groups
  • MJKT22SVY
    Project and sales management, master studies

Objective

You learn the practices of professional sales both from academic and practical perspectives.
You gain knowledge on sales processes and psychology, customer and sales persons profiles , esales, sales tools etc. The course covers both B-to-C and B-to-B sales issues.

Content

What is sales psychology and how does it work online?
How to create and apply customer profiles?
How to engage customers and increase value added sales?
How to increase value added sales in practice?

Evaluation scale

1-5