Business environment analysis in the field of tourism and hospitalityLaajuus (5 cr)

Objective

You can identify key models and methods of business environment analysis and the benefits and limitations of methods.
You are able to find, study and critically assess multidisciplinary information about the business environment of hospitality services.
You can design operational environment analysis and carry it out.
You can use information about the business environment of hospitality services in development and in decision-making situations.

Content

What are key models and methods of environment analysis and the benefits and limitations of different methods.
How do you choose analysis methods and justify your choices?
How do you find, study and critically assess multidisciplinary information about the business environment of hospitality services?
How do you plan, carry out and report environment analysis?
How do you use information about the business environment of hospitality services in development and in decision-making situations?

Accomplishment methods

Students can
a. find, study, produce and assess critically multidisciplinary data in the field of tourism and hospitality.
b. solve demanding problems in research, development and innovation activities.
e. assess different strategic approaches and justify their use in terms of management and development.
f. work independently in the expert duties of their professional field or as entrepreneurs.
g. communicate proficiently and systematically in spoken and written native language.