Branding CaseLaajuus (5 op)

Osaamistavoitteet

The student has:       a good command of visual brand building     knowledge of theoretical aspects of brand     capability to communicate the plan to the customer     good understanding of the basics of brand management     understanding of global branding  

Sisältö

Introduction to the history of brands and it's development. Learning tasks of brand building, visual concept and execution, and customer relationship. Group task in co-operation.

Arviointikriteerit, hyvä (3)

Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0) Assignments and active participation .