Branding CaseLaajuus (5 cr)
Course unit code: 605602012
General information
- Credits
- 5 cr
- Institution
- Peppi
Objective
After the successful completion of the course, students demonstrate: a good command of visual brand building knowledge of theoretical aspects of brand capability to communicate the plan to the customer good understanding of the basics of brand management understanding of global branding
Content
Introduction to the history of brands and it's development. Learning tasks of brand building, visual concept and execution, and customer relationship. Group task in co-operation.
Assessment criteria, good (3)
Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0) Assignments and active participation .