Commercialization of businessLaajuus (5 cr)
Code: MO00DP03
Credits
5 op
Responsible person
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Qualifications
No prerequisites.
Materials
From idea to innovation
Productization and conceptualization
IPR – Immaterial rights and product development
New venture financing and risk management
New venture vreation
Entrepreneurship sparring
Enrollment
06.11.2023 - 31.05.2024
Timing
15.01.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 100
Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
Teacher in charge
Marjaana Roponen
Groups
-
VV2024-2025Optional studies 2024-2025
-
VV2023-2024Optional studies 2023-2024
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Evaluation scale
1-5
Qualifications
No prerequisites.
Enrollment
07.08.2023 - 24.08.2023
Timing
16.01.2023 - 10.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 100
Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
Teacher in charge
Marjaana Roponen
Groups
-
VV2022-2023Optional studies 2022-2023
-
VV2023-2024Optional studies 2023-2024
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Evaluation scale
1-5
Qualifications
No prerequisites.
Enrollment
22.08.2022 - 28.08.2022
Timing
12.09.2022 - 27.11.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Xentre – yrittäjyyden ja innovaatioiden tutkimus- ja koulutusyksikkö (YRI)
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 50
Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
Teacher in charge
Anna-Liisa Immonen
Groups
-
VV2022-2023Optional studies 2022-2023
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze possible customers?
What does branding mean? What is commercial communication?
What is customer based marketing?
How to create a profitable business?
Evaluation scale
1-5
Qualifications
No prerequisites.