International Marketing to Different Trade AreasLaajuus (5 cr)

Objective

At the end of the study unit, the student is expected to be able to understand that marketing in different environments require different solutions assess the macro environmental forces on different markets plan a marketing strategy including product, price, promotion and place decisions use research in international context identify ethical issues and give suggestions how to solve them

Content

Marketing research applications for international markets, cultural, social, political and economic environment as well as marketing mix strategies for different  international markets

Assessment criteria, good (3)

Students are evaluated on their knowledge, skills and attitudes. 1-5