International Brand Management and Marketing CommunicationLaajuus (5 cr)

Objective

The student is be able to - identify the crucial success factors of a brand in international competition - plan marketing activities from the point of  view of brand development - make a communication plan for an internationalizing brand - select methods for brand marketing follow-up.  

Content

  Brand strategies in international marketing Brand building process and marketing tools International brand communication Brand development and performance control.

Assessment criteria, good (3)

Excellent (5), Good (4-3), Satisfactory (2-1), Failed (0)